| # | Creator | Tier | Country of Origin | Category | Category Notes ✎ | Channel URL(s) | Lead Social Platform | Creator IQ / Platform Followers ✎ | Avg Video Views (Last 20) | CPV Estimate | Value Per Video Estimate | View to Impression Multiplier | Impressions Estimate | CPM Estimate | CPM Target | Followers / Subscribers | Eng. | CREATOR REVIEW | Content Skew / Potential | Most Recent Post | Notes ✎ |
|---|
| # | Creator | Tier | Country of Origin | Category | Category Notes ✎ | Channel URL(s) | Lead Social Platform | Creator IQ / Platform Followers ✎ | Avg Video Views (Last 20) | CPV Estimate | Value Per Video Estimate | View to Impression Multiplier | Impressions Estimate | CPM Estimate | CPM Target | Followers / Subscribers | Eng. | CREATOR REVIEW | Content Skew / Potential | Most Recent Post | Notes ✎ |
|---|
Source: [paste brief filename / version here]
[Paste campaign overview — what is launching, when, and the core narrative theme. Include the audience hypothesis (who is this for?) and the central creative idea in one or two sentences.]
[Paste the background context — the product / platform / technology being promoted (e.g. Mobileye SuperVision, Chauffeur, Drive, EyeQ SoC), why it matters within the autonomous driving and ADAS landscape, and what previous campaigns or storylines it builds on.]
Creator Ask: [In one sentence — what are creators being asked to make?]
[Strategy rationale — how the creator ask connects to the campaign objectives, the audience, and the broader brand narrative.]
[Hard guardrails — what creators should NOT do. Tonal rules, technical accuracy, safety / regulatory considerations, anything that would break the brand.]
[Tags or list — research papers, technical demos, visualizations, podcast formats, aesthetics that creators should draw from.]
[Update mix once brief specifies priority]
CPM including agency service fee — adjust to brief